Monthly Archives: November 2009

SEO Basics

Recently a prospective client asked me for some help getting his site up onto search engines.  Even when people searched for his name and his website specifically, they couldn’t find him.  Last time I checked, this site was number one in Google for Purple Ivy, though I’d not expect anyone looking for web consulting to search for that, at least if they know what they are looking for and type into the search bar instead of the URL bar they will find me!

Even so, there are some basic steps you should take to make yourself even remotely findable.

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Pay Per Click should Die

Search engines are all about pay per click these days.  It’s part of the revolution that happened with Google’s add-money advent of adwords.  But since Google launched its pay per click model, other search companies have followed suit.

The idea of course is simple – allow advertisers to pay only for visitors that click through their ads.  I (me as a service and goods provider) decide how much I will pay for a click, and then Google determines the placement of my ad to maximize their profit – clickthrough percentage times clickthrough revenue.

For me the advertiser it seems I’m getting a good deal, but no…. that’s not the case.  It just offloads the job of me calculating the clickthrough rate myself and saves me from having to figure out what I’m willing to pay per impression on the front end.  But I still have to figure out how much of my revenue per visitor I’m willing to set aside.

There are problems with pay-per-click, and no actual advantages, for me the advertiser.  But still there are few effective alternatives for businesses who primarily sell via the ‘net.

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Operating System Essential Anti-Virus

It’s always amazed me that the anti-virus software market’s been so big.  When you install anti-virus software, modifications are made to the very lowest level parts of the operating system to monitor internet traffic, email applications, scan devices when they are attached, and scan files when they are opened, in addition to monitoring system processes….. all of this sounds like techno-babble for stuff happening under the hood of your computer.

Under the hood of your computer you say?  Isn’t that where an operating system is supposed to exist for the most part?

An operating system should protect itself from viruses.  You shouldn’t need to have to install software on a computer system to guard against unapproved subversion of its operating system.  There are two ways to make this happen: Read More »

Step By Step

So you would like to get a web page up and going?  Great.  There are a few steps that need to happen along that road.  Some of them are very easy, and some of them a challenge.  Here’s what needs to happen:

Choosing a domain name.

I recommend using as a domain registrar – it’s easy to use, provides domain name resolution (DNS) services for free, isn’t cluttered with tons of ads, and has great features.  And it’s cheap.  You can use that site to choose and register your domain name.  You’ll need to sign up for the DNS service, as well as email forwarding as well, but you need a hosting account too where you will actually put your website.

If we will be working for you, please set us up as a technical contact for your domain:  Purple Ivy Web Design,  110 Oakland Dr,  Black Mountain, NC, 28711.  828-686-8231 is our contact phone.

Choose a web host.

We recommend Hostgator.  If you want to order and set it up on your own, feel free, or we can handle all that for you.  Once you have your web host set up, you (or we) will point the domain name to the host.  They’ll give you an IP address, and you need to tell your domain registrar (mydomain) where people can find your website (the IP address at Hostgator).

Set up email.

We recommend gmail.  Just set up a new email address and then go into your mydomain account and have them forward all email to that address.  You can set up gmail to automatically reply using the right email address as well so that your messages don’t come from but appear to be coming from your website address.

Install your CMS.

We use WordPress, and that’s the technical part.  With access to your web host, we’ll do all that for you.

Upload your web content – photos and text

Of course you have to have some content to upload!

And that’s it, you’re good to go!